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Luro
Co-founder, Head of Design
2021 - Present
Full-time
I co-founded Luro, a platform for building and tracking design systems. I led product, design, and strategy efforts.
- Grew the private beta program to over 400 users in the first three months
- Created the design system that powered the entire product
- Improved user activation by over 20% through new onboarding methods
- Conducted 60+ interviews to research and define user needs in the space
- Designed a Figma integration used by over 70% of activated users
- Raised over $1M from angels and VCs
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Papa Johns International
UX Director
2020 - 2021
Contract
I led the six-person UX team - worked directly with leadership, engineering, and project management to develop roadmaps and launch strategies.
- Led product design, user testing, accessibility, and research efforts for web, iOS, Android, and email
- Launched a record six new products in 2020 and increased new product click-thru rates by 20%
- 2020 saw the company's highest YoY growth, with 23.8% same-store sales growth in Q3 alone
- Worked with the brand team to launch the first significant rebrand in company history
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Papa Johns International
Lead Designer
2018 - 2020
Contract
I led product design for all end-to-end user experiences on the web, including planning, research, and user testing.
- Introduced new a/b and user testing workflows
- Design lead for the first whole-site accessibility audit
- Created and maintained the design system, which reduced overall page weight by 22% and accelerated new feature development
- Design lead for a new loyalty program that grew from 12 to 20 million members in 2 years—increased loyalty signups by 118% during checkout
- Navigated the ordering process during COVID-19 and shipped a no-contact delivery feature in 3 weeks
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Microsoft
Senior Product Designer
2015 - 2018
Contract
- Designed the first responsive Microsoft homepage, which received write-ups in Forbes, The Next Web, and The Verge
- Design lead for the initial version of the MSCOM design system (Microsoft Web Framework)
- Collaborated with multiple teams to implement the new design system, including Microsoft Store, Support, and Windows Apps
- Site design and branding for the Microsoft Build Conference
- Designed new experiences for Microsoft News Center, Microsoft Cloud Platform, Microsoft Research, and Windows Insider
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RetailMeNot
Senior Product Designer
2013 - 2015
Contract
- Led the creation of a new design system initiative, with a working MVP in the first three months
- Launched a new account experience, homepage, store, and marketing pages in the first year
- Increased signups on the homepage by 25% with a new personalization initiative
- Worked directly with the SVP of Product to develop new product offerings
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Paravel
Co-founder, Design Director
2006 - 2021
Paravel was a digital services agency I co-founded. I managed multiple projects at a time across all platforms, from strategy to delivery.
- Managed a rotating team of 10 freelance designers and developers
- Clients included: Microsoft, Khoros, Austin Chamber, Adobe Typekit, Starbucks, Wired, atSpoke, Andreessen Horowitz, Twitter, and Etsy