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Gusto
Staff Product Designer, AI and Core Experiences
2024 - Present
Full-time
At Gusto, I lead design for Reporting & Insights and partner across Comms, Mobile Core, Design Systems, and AI to build foundational product experiences.
- Defined Gusto's AI Insights strategy, launching an AI reporting agent with 90%+ routing and 99% payroll answer accuracy
- Partnered with engineering to architect Gusto's AI reporting platform, reducing time-to-market for new experiences to under four weeks
- Led AI task automation across product domains, designing automations for 6 of the 10 most common customer workflows
- Introduced data visualization, increasing reporting MAUs by 24%
- Redesigned custom reporting, improving GSAT from 3.6 to 4.3
- Led design for an employer app, going from concept to launch in 2 weeks
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Luro
Co-founder, Lead Product Designer
2021 - 2024
Full-time
Co-founded Luro, an enterprise design systems platform, owning product strategy, design direction, and early company growth.
- Grew the private beta to 400+ users within the first three months
- Created the design system powering the entire product experience
- Increased user activation by 20%+ through redesigned onboarding flows
- Designed a Figma integration adopted by 70%+ of activated users
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Papa Johns International
UX Director
2020 - 2021
Full-time Contract
Led a six-person UX team, partnering with product, engineering, and executive leadership to define roadmaps, launch strategies, and digital experiences.
- Launched a record six new products and increased click-thru rates by 20%
- Helped drive the company's highest YoY growth in 2021, including 23.8% in Q3
- Partnered with Brand to deliver the company's first major rebrand in history
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Papa Johns International
Lead Designer
2018 - 2020
Full-time Contract
- Created and maintained the design system, reducing page weight by 22% and accelerating feature development by over 50%
- Led design for a loyalty program that grew to 20M members in two years, increasing checkout signups by 118%
- Shipped no-contact delivery in 3 weeks during COVID-19
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Microsoft
Senior Product Designer
2015 - 2018
Full-time Contract
- Designed the first responsive Microsoft homepage, which received write-ups in Forbes, The Next Web, and The Verge
- Led design for the initial microsoft.com design system, establishing the foundation for Microsoft's web ecosystem
- Partnered across Microsoft Store, Support, News Center, Cloud Platform, and Windows Apps to scale adoption of the new system
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RetailMeNot
Product Designer
2013 - 2015
Full-time Contract
- Led a new design system initiative, delivering an MVP within three months
- Launched new account, homepage, and store experiences in the first year
- Increased signups by 25% through personalization initiatives
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Paravel
Co-founder, Lead Designer
2006 - 2021
Co-founded a digital services agency, with clients such as Microsoft, Khoros, Adobe, Starbucks, Wired, atSpoke, Andreessen Horowitz, Twitter, and Etsy.